Turn your: Books, articles, ads, blogs, white papers... into audio.
Contact: firstname.lastname@example.org for a discussion about your content.
Transform your content into profitable, ad-driven audio files at a tenth of the cost of using human narration. Contact us for a demonstration and a cost/profit discussion.
Authors & Book Publishers: VoCoCraft specializes in our Synthetic Audiobook™ creation services, a computer generated book in audio form. Contact us to learn more.
Why B2B Publishers Need To Add Audio To Their Advertising Strategy in 2018 & Beyond
The massive shift towards a mobile-first world is driving demand for digital audio and B2B publishers with stockpiles of text-based content who are sitting on an untapped gold mine of advertising revenue.
According to Exchangewire, researchers have predicted that, by 2020, 30% of web browsing will be done without a screen. “The increasing popularity of artificial intelligence, the internet of things, and in-home devices, such as Google Home, Amazon Echo, and Apple’s soon-to-be launched rival, are now going to open a new wave of opportunities for marketers, with more and more ads being served aurally. How brands sound will become increasingly important; and in the quest to get noticed, they will need to place more emphasis on defining their personality and values through audio.”
Forrester Research reports that “in-stream audio advertising is an untapped marketing opportunity”. According to the study, 28 percent of U.S. online adults and 17 percent of European online adults stream music on their desktop or mobile phones.
Business Insider says that there is a tremendous marketing opportunity in digital audio. “The shift towards a mobile-first world is driving demand for digital audio, and the Interactive Advertising Bureau (IAB) has published its latest Digital Audio Buyer's Guide to help advertisers, brands, and agencies take advantage of emerging opportunities in digital audio advertising. The guide focuses on how advertisers can harness digital audio ad campaigns.”
The IAB report concludes the clear value proposition that digital audio presents to advertisers:
It’s clear that audio based content will play a major role in how consumers discover and learn in the future. How will B2B publishers take advantage of this growing trend?
There’s no question that the demand for audio is there. B2B publishers simply need a cost-effective solution for transforming their existing, massive stockpiles of text-based content into dynamic, ad-driven audio they can profit from.
“That’s where text-to-speech technology, or TTS disrupts the game,” says Jim Kukral, Co-Founder of VoCoCraft, a digital technology agency based of California. “TTS platforms like Amazon Polly and Google’s Tacotron are pushing the limits of digitized voice learning platforms. Now a publisher who has hundreds of thousands of text-based content pieces can transform them into ad-driven audio files for a tenth of the cost of hiring a human to narrate them. And the best part is, the content can be ad-driven allowing publishers the opportunity to take their existing content and profit from it even more.”